Lesson 3: Bandwagon Appeal

Spot the Faulty Logic #

Jordan is telling her mother about this new brand of water bottle, she says, “it’s so cool, practically everyone has one! I have to get one too!”

Discussion: Talk with your teacher about this example. What seems wrong with Jordan’s argument?

How/Why It’s Often Used #

People use this fallacy because it feels safe to do what everyone else is doing, and it can be persuasive to point out that “everyone” agrees. It’s also used in advertising to make products seem more appealing. This type of bad thinking can be very compelling because as humans we are driven to seek belonging and avoid social isolation. We should ask ourselves “why is this a good idea,” and require a better reason than “because everybody says so.”

Bandwagon Appeal in Action #

Did you spot the faulty logic? #

Does the fact that a lot of kids have this particular brand of water bottle really mean it’s the best choice for you? It would be helpful to consider whether it’s within your budget, or if there are better things you could spend your money on. Do you actually need a new water bottle or are you just looking to fit in with your friends?

Second Example #

During a group project discussion, someone says, “Everyone thinks we should do our presentation on video games, so that’s obviously the best topic.”

The Flaw #

The group’s preference doesn’t automatically make video games the best topic for their specific assignment. They should consider factors like available research, assignment requirements, and their own expertise.